Review a social post before it is published

What you will have: An inspected post with an authorized publishing decision and a delivery record to check.
What you need: A prepared post in the Queue, a connected account and an authorized workspace admin.
How long it takes: One review per post; watch the complete video before approving delivery.

Before you start

Make sure the post has finished production and is ready in the Queue. Resolve failed media and platform checks before approving it.
Use an account with the admin role for the publishing decision. External client sign-off and workspace publishing permission are different things.
Have the approved brief available when reviewing names, claims, offers and the intended audience. Media checks do not establish editorial accuracy.

Review the whole publishing package

Media and caption

Watch the video from start to finish. Listen for pronunciation and missing words, read the captions, and check that the footage supports the claims. Read the post caption separately, including links and any AI disclosure.

Account and settings

Confirm the selected platform and account, privacy and publishing time. A video intended for one brand should not be approved for another connected account. For TikTok, review the available account settings and make the posting decision yourself.

What the checks establish

Platform checks can flag file and post requirements. They do not establish ownership, factual accuracy, client authorization or likely engagement. Those are part of your review.

Understand when a schedule rule applies

Without an enabled rule, posts wait for manual approval. An admin can turn on automatic approval for one Live schedule, select its wait and privacy, and turn it off later. The wait starts when a post is ready.

TikTok posts and ads always require a person. A post that the rule cannot approve stays in the Queue with a reason. Read that reason before changing the workflow or the rule.

The steps

Open the ready post in the Queue. Confirm that the finished media and caption belong to the workflow and topic you intended to review.
Inspect the output and checks. Watch the whole video, read the caption and resolve any failed requirement. Compare factual or promotional claims with the approved brief.
Verify the destination and settings. Check the exact account, privacy, AI disclosure and posting time. Obtain any client or internal sign-off through your agreed process.
Make the authorized decision. An admin approves publishing or rejects the post. If changes are needed, inspect the revised media and caption before authorizing that post.
Read the delivery result. After the posting attempt, inspect the record and platform response. Approval authorizes delivery; the destination may still reject or restrict the post.

Check the result

The exact media and caption match the approved brief and contain no unchecked claim.
The platform, account, privacy, posting time and required disclosure are correct.
The person deciding has the admin role and the connected account has publishing permission.
The delivery record shows the result after the posting attempt; creation and approval alone do not prove a public post.

If something goes wrong

If approval is unavailable, check the role, pending decision and failed requirements. Do not treat an incomplete review as permission to publish.
If a schedule rule leaves a post waiting, read the reason. TikTok and ads always wait for a person, even when the schedule has a rule.
If a client needs a public sign-off link, use your existing client-review process. LoopBatch does not provide anonymous client approvals or a chain of approvers.
If TikTok delivery is private, LoopBatch's connection remains subject to TikTok's audit restriction. Approval does not lift it.

The platforms' own rules

These sources were checked on the dates shown. Product limits and planning advice are identified separately from platform requirements.

TikTok's content sharing guidelines, read 6 October 2026

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