Platform rules
Facebook Reels requirements, checked before you post
LoopBatch checks every Facebook Reel against 5 rules before it can be approved, each from Meta's own pages or marked as LoopBatch's own. A post that breaks one waits until it is fixed; 3 more are advice, shown and never blocking.
By LoopBatch · Rules as of 14 September 2026 · Checked against the product on 24 September 2026 · LoopBatch's first post to Facebook Reels: 12 September 2026
The rules LoopBatch checks
| What is checked | The limit, and where it comes from |
|---|---|
| Video length | 3 to 90 secondsMeta's Reels publishing guide, read 14 September 2026 |
| Frame rate | 23.9 to 60 frames a secondMeta's Reels publishing guide, read 14 September 2026 |
| Video width | at least 540 pxMeta's Reels publishing guide, read 14 September 2026 |
| Video height | at least 960 pxMeta's Reels publishing guide, read 14 September 2026 |
| Video shape | 9:16, verticalMeta's Reels publishing guide, read 14 September 2026 |
| Video width | at least 1,080 pxAdvice: shown, never blocksMeta's Reels publishing guide, read 14 September 2026 |
| Audio sample rate | 48 kHzAdvice: shown, never blocksMeta's Reels publishing guide, read 14 September 2026 |
| Audio channels | 2, stereoAdvice: shown, never blocksMeta's Reels publishing guide, read 14 September 2026 |
Source: LoopBatch's rule table. Each link opens the platform's own page on its site.
On every platform the video is also checked for LoopBatch's one encoding: an MP4 file, H.264 video in yuv420p pixels, and AAC audio at 44.1 or 48 kHz.
The AI label on Facebook Reels
LoopBatch records the AI disclosure on the approval and its current Facebook publisher carries the explanation in the caption. A caption disclosure does not guarantee Meta's native AI info label. Review the native disclosure option when managing the Reel on Facebook.
By default LoopBatch leaves the AI label to the creator on each post. A workspace can choose to have LoopBatch require it on every post whose picture, video or voice a model made or materially altered, and the platforms ask the creator to disclose such media themselves. Words a model wrote, such as a caption or a script, carry no label unless your workspace asks for one on every post.
What to know before you connect Facebook Reels
- A Reel goes to a Facebook Page you manage, not to a personal profile.
- Private keeps the Reel as a draft on the Page, for the Page's admins only. Public publishes it on the Page.
Where these rules come from
Each rule is taken from one of Meta's pages, read on the day shown, unless it is marked as LoopBatch's own. Every approval records the date of the rules it was checked against.
- Meta's Reels publishing guide, read 14 September 2026
Related pages
The same page for TikTok, Instagram, YouTube Shorts, Threads and LinkedIn.
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Nothing posts without an approval, on any plan.