Platform rules
Threads requirements, checked before you post
LoopBatch checks every Threads post against 7 rules before it can be approved, each from Meta's own pages or marked as LoopBatch's own. A post that breaks one waits until it is fixed; one more is advice, shown and never blocking.
By LoopBatch · Rules as of 14 September 2026 · Checked against the product on 24 September 2026 · LoopBatch's first post to Threads: 11 September 2026
The rules LoopBatch checks
| What is checked | The limit, and where it comes from |
|---|---|
| Video length | at most 5 minutesMeta's Threads posts guide, read 14 September 2026 |
| Video file size | at most 1 GBMeta's Threads posts guide, read 14 September 2026 |
| Frame rate | 23 to 60 frames a secondMeta's Threads posts guide, read 14 September 2026 |
| Video width | at most 1,920 pxMeta's Threads posts guide, read 14 September 2026 |
| Video aspect ratio, width to height | 0.01:1 to 10:1Meta's Threads posts guide, read 14 September 2026 |
| Caption length | at most 500 characters, each emoji counted as its UTF-8 bytesMeta's Threads posts guide, read 14 September 2026 |
| Links in the caption | at most 5Meta's Threads posts guide, read 14 September 2026 |
| Hashtags in the caption | at most 1Advice: shown, never blocksMeta's Threads posts guide, read 14 September 2026 |
Source: LoopBatch's rule table. Each link opens the platform's own page on its site.
On every platform the video is also checked for LoopBatch's one encoding: an MP4 file, H.264 video in yuv420p pixels, and AAC audio at 44.1 or 48 kHz.
The AI label on Threads
The Threads API has no AI label field. LoopBatch still records the label on the approval, but Threads shows nothing unless the caption says so: put a disclosure in the caption when the post needs one.
By default LoopBatch leaves the AI label to the creator on each post. A workspace can choose to have LoopBatch require it on every post whose picture, video or voice a model made or materially altered, and the platforms ask the creator to disclose such media themselves. Words a model wrote, such as a caption or a script, carry no label unless your workspace asks for one on every post.
What to know before you connect Threads
- Every Threads post is public: the Threads API has no private mode.
- Threads makes one topic tag for each post. Other hashtags stay plain text.
Where these rules come from
Each rule is taken from one of Meta's pages, read on the day shown, unless it is marked as LoopBatch's own. Every approval records the date of the rules it was checked against.
- Meta's Threads posts guide, read 14 September 2026
Related pages
The same page for TikTok, Instagram, YouTube Shorts, Facebook Reels and LinkedIn.
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Nothing posts without an approval, on any plan.