Platform rules
Instagram requirements, checked before you post
LoopBatch checks every Instagram Reel or carousel against 12 rules before it can be approved, each from Meta's own pages or marked as LoopBatch's own. A post that breaks one waits until it is fixed; one more is advice, shown and never blocking.
By LoopBatch · Rules as of 14 September 2026 · Checked against the product on 24 September 2026 · LoopBatch's first post to Instagram: 11 September 2026
The rules LoopBatch checks
| What is checked | The limit, and where it comes from |
|---|---|
| Video length | 3 seconds to 15 minutesMeta's IG User Media reference, read 14 September 2026 |
| Video file size | at most 300 MBMeta's IG User Media reference, read 14 September 2026 |
| Frame rate | 23 to 60 frames a secondMeta's IG User Media reference, read 14 September 2026 |
| Video width | at most 1,920 pxMeta's IG User Media reference, read 14 September 2026 |
| Video aspect ratio, width to height | 0.01:1 to 10:1Meta's IG User Media reference, read 14 September 2026 |
| Picture file size | at most 8 MBMeta's IG User Media reference, read 14 September 2026 |
| Picture width | 320 to 1,440 pxMeta's IG User Media reference, read 14 September 2026 |
| Picture aspect ratio, width to height | 0.8:1 to 1.91:1Meta's IG User Media reference, read 14 September 2026 |
| Pictures in one post (carousel) | 2 to 10Meta's IG User Media reference, read 14 September 2026 |
| Caption length | at most 2,200 charactersMeta's IG User Media reference, read 14 September 2026 |
| Hashtags in the caption | at most 30Meta's IG User Media reference, read 14 September 2026 |
| @ tags in the caption | at most 20Meta's IG User Media reference, read 14 September 2026 |
| Video shape | 9:16, verticalAdvice: shown, never blocksMeta's IG User Media reference, read 14 September 2026 |
Source: LoopBatch's rule table. Each link opens the platform's own page on its site.
On every platform the video is also checked for LoopBatch's one encoding: an MP4 file, H.264 video in yuv420p pixels, and AAC audio at 44.1 or 48 kHz.
The AI label on Instagram
LoopBatch sends Instagram's is_ai_generated field with every Reel and every carousel. Meta's words: "a self-disclosure of AI usage in the post" (Meta's IG User Media reference, read 24 September 2026).
By default LoopBatch leaves the AI label to the creator on each post. A workspace can choose to have LoopBatch require it on every post whose picture, video or voice a model made or materially altered, and the platforms ask the creator to disclose such media themselves. Words a model wrote, such as a caption or a script, carry no label unless your workspace asks for one on every post.
What to know before you connect Instagram
- A Reel is shared to your feed as well unless you turn that off on the approval.
- Instagram connects a professional account only: a business or a creator account.
Where these rules come from
Each rule is taken from one of Meta's pages, read on the day shown, unless it is marked as LoopBatch's own. Every approval records the date of the rules it was checked against.
- Meta's IG User Media reference, read 14 September 2026
Related pages
The same page for TikTok, YouTube Shorts, Facebook Reels, Threads and LinkedIn.
Want in early? Ask for an invite.
Nothing posts without an approval, on any plan.